Located in downtown Jacksonville, Florida, the historic Florida Theatre first opened its doors in 1926, and is famous for a series of six Elvis Presley performances in 1956 covered by Life magazine. Restored and reopened in 1983 as a nonprofit performing arts center, today the Florida Theatre is recognized as one of the top 10 most attended theatres in the US under 2,000 seats according to Pollstar magazine, and the most attended sports and entertainment venue in the State of Florida under 2,000 seats according to VenuesNow magazine. The theatre is managed by the Florida Theatre Performing Arts Center, Inc., a nonprofit corporation, and is an active promoter of its own programing. 175-200 music, dance, theatre, comedy and arts education performances take the Florida Theatre stage every year. In recent years the theatre has been seen on Showtime (Larry Wilmore), AXS TV (Lynyrd Skynyrd) and Netflix (Katt Williams), and heard on NPR (Whad’ya Know?).